Malzer Matcha
Malzer Matcha. Transforming an outdated offer into a renewed matcha experience.
Strategy, Design, Website
Starting Point
Malzer operated a juice bar within their store that no longer reflected the quality of the wider business. Faced with declining use and a need to refresh the offering, the decision was made to transform the space into Malzer Matcha. The new concept aimed to create a more relevant and appealing experience while aligning with the overall brand values.
Starting Point
Malzer operated a juice bar within their store that no longer reflected the quality of the wider business. Faced with declining use and a need to refresh the offering, the decision was made to transform the space into Malzer Matcha. The new concept aimed to create a more relevant and appealing experience while aligning with the overall brand values.
Starting Point
Malzer operated a juice bar within their store that no longer reflected the quality of the wider business. Faced with declining use and a need to refresh the offering, the decision was made to transform the space into Malzer Matcha. The new concept aimed to create a more relevant and appealing experience while aligning with the overall brand values.
Outcome
We developed a brand identity and digital presence that positioned Malzer Matcha as both a standalone concept and an extension of the Druggery. The new platform encourages cross-selling by promoting related items available in store while establishing matcha as its own source of revenue. This dual approach creates a stronger link between product categories and opens up new income opportunities for the business.
Outcome
We developed a brand identity and digital presence that positioned Malzer Matcha as both a standalone concept and an extension of the Druggery. The new platform encourages cross-selling by promoting related items available in store while establishing matcha as its own source of revenue. This dual approach creates a stronger link between product categories and opens up new income opportunities for the business.
Outcome
We developed a brand identity and digital presence that positioned Malzer Matcha as both a standalone concept and an extension of the Druggery. The new platform encourages cross-selling by promoting related items available in store while establishing matcha as its own source of revenue. This dual approach creates a stronger link between product categories and opens up new income opportunities for the business.