Letter from the Founder
When I started Foci Studio, it came from a simple idea: business and design should go hand in hand. Too often I saw design treated as decoration, while in reality it’s one of the most powerful tools a business can use.
The name "Foci" itself reflects our core philosophy. As the plural of focus, it represents what happens when many minds concentrate on a single outcome: something truly great can be achieved. This collective focus is what we bring to every partnership, aligning our expertise with our clients' vision to create results that neither could accomplish alone.
I've come to understand that a brand can provide clarity and direction, not just aesthetic appeal. When design thinking and business strategy converge, they don't just create change. They create transformation.
A brand can give clarity and direction, not just a look. When design and business thinking meet, they create real change.
We focus on businesses that create experiences. Hotels, wellness spaces, cultural brands, and boutique retailers all share something important: people remember how they feel when they interact with them. These businesses already deliver something special, but many of them struggle with how they present themselves or how their systems run. When design is aligned with their operations, the results can be transformative.
Behind the scenes, we keep our approach simple. Every project begins with a conversation where we listen carefully. From there we shape what is needed, whether that is a new brand, a website designed to perform, or a system that makes the business run more smoothly. Our work is not about forcing clients into preset packages but about finding the right solutions for each case.
Looking ahead, the vision for Foci Studio is clear. We do not want to be seen only as a service provider. We aim to become a partner in growth, building brands and systems that look great, work efficiently, and truly support the future of the business.
Thanks for taking the time to get to know us.
Warmly,
Lukas